Site Design

Site Design is all about achieving the vision you have for your presence on the web. It's the artistic and technical creation of the pages, files, copy, graphics and functions needed to make your web site work the way you imagine it working. What drives this creation is your marketing purpose. Site design, then, is all about speaking crisply to your target audience.

     
 
Look and Feel
  
The first consideration is the kind of statement you want to make and the kind of image you want to project. It's a key topic of discussion in our consultation meetings. It's your site. Artists are different than attorneys. Musicians are different than travel agents. Corporations have their own gravitas. The first job, then, is to translate look and feel into an appropriate design statement for you: bold/animated, crisp/technical, soft/artful, muted/sophisticated, or combinations thereof.
     
 
Functionality
  
Another key part of site design, beyond the right marketing focus and appropriate look and feel, is that the site must function property from a technical perspective. When forms are filled out, data must be captured. When the site is searched, accurate results must be produced. When credit cards are taken, information must be made secure and correctly processed. And the list goes on: email, shopping carts, databases, catalogs, faxable forms, links and alike must be correctly integrated, coded and maintained in the design. It's one of the main reasons why working with a web designer makes sense: neutralize the headache factor.
     
 
Keeping Cost Down
  
It's not so much about the "number of pages" in your site that drives the work, thus expense, of your site. It's more about the "raw" work of preparing your site: like scanning, sizing and retouching numerous graphics, or catalog images and so forth. Do whatever you can to supply web-ready graphics, logos, and copywriting. It will keep the price of site design completely reasonable.